KEYENCE’s Materiality
Sustainable Creation of Added Value
1.Planning and development proficiency
1.Planning and development proficiency
Contributing to customer automation, quality improvement, better R&D efficiency, and higher productivity
Ensuring the lasting survival of the company has been a core management philosophy since the founding of KEYENCE. To ensure lasting survival, a company must both contribute to and be supported by society. It is our mission to accurately grasp the various potential needs at customer sites and deliver solutions through our products. To continue creating novel values is our social contribution, which we believe, will lead to a sustainable creation of added value.
Continuous creation and provision of high-added value products that contribute to solving problems in the world
We accurately identify the potential needs and problems of our customers through direct sales, and using that information we plan and develop world-first and industry-first products, not for specific fields or as custom-made products, but as standard products that are used in a wide range of fields and industries.
2.Customer proposal skills
2.Customer proposal skills
Understanding potential customer needs and making problem-solving proposals for customer sites
In order to present customers with unique products that are world or industry firsts, it is critical that our sales personnel have a deep understanding of the products and applications. Thanks to our system that uses direct sales rather than distributors, our salespeople can propose appropriate and ready-to-implement solutions using our products, based on a direct awareness of the problems and needs of each customer. And building awareness of each customer’s potential needs leads to the development of the next innovative product.
Stepping up the Global Direct Sales system
At KEYENCE, we recognize increasing our sales ratio outside Japan as one of our business challenges. Frankly, our current overseas sales ratio does not live up to our potential. We firmly believe that, in overseas markets where there is significant room for growth, our direct sales business model has the potential to take hold and lead to a major expansion in sales.
Product supply capacity
3.Global same-day shipping system
3.Global same-day shipping system
Our products are shipped the day they are ordered around the world. This means that our customers don’t need to keep extra stock―they can get what they need in their preferred volume when they need it. Customers can select the optimal product without worrying about different delivery dates for individual products, so they have more time to consider specifications.
4.Supply chain management
4.Supply chain management
In order to achieve lasting promotion of added value as a company, it is critical to provide a workplace where people respect each other’s humanity and have a real sense of fulfillment in their work. Guided by this principle, at KEYENCE we have emphasized the creation of a workplace environment where it is easy to work, both physically and mentally. We have a strong awareness of the importance of conducting business activities with not only legal compliance but also the highest of ethical standards, while paying attention to human rights issues and other challenges that arise with globalization. Based on this awareness, we have implemented a Group-wide Code of Conduct that mandates respect for human rights, such as by eliminating discrimination, child labor, and forced labor. We will continue our efforts for human rights issues in the value chain.
Business infrastructure
5.Risk management, corporate governance, and compliance
5.Risk management, corporate governance, and compliance
In order to achieve lasting promotion of added value as a company, it is critical to provide a workplace where people respect each other’s humanity and have a real sense of fulfillment in their work. Guided by this principle, at KEYENCE we have emphasized the creation of a workplace environment where it is easy to work, both physically and mentally. We have a strong awareness of the importance of conducting business activities with not only legal compliance but also the highest of ethical standards, while paying attention to human rights issues and other challenges that arise with globalization. Based on this awareness, we have implemented a Group-wide Code of Conduct that mandates respect for human rights, such as by eliminating discrimination, child labor, and forced labor. We will continue our efforts for human rights issues in the value chain.
6.Efforts for global environmental protection
6.Efforts for global environmental protection
To ensure the lasting survival of the company, we believe that it is absolutely essential not only to develop products that are useful to society and that address the issues faced by our customers, but ultimately to be the kind of company that is supported by a society that includes our customers, employees, business partners, and shareholders. We aim to achieve sustainable growth and a high level of profitability through the creation of products with high levels of added value and continuous contribution to society, while not only complying with laws and regulations but also showing care for the global environment by means such as reducing energy and resource consumption.
A Rich Lineup of Innovative Products
One-Stop Product Lineup for Total Support
KEYENCE plans and develops products that are indispensable for manufacturing, and provides proposal-type direct sales to offer the best products to meet each customer’s particular needs. This range of products includes a variety of factory automation sensors such as general-use sensors and displacement sensors, measurement systems, PLCs, barcode readers, laser markers, digital microscopes, and 3D printers. Our capability to be a single supplier that can solve a variety of issues is one of the core reasons that KEYENCE is many manufacturers’ first choice.
A Broad Customer Base
A Range of Products Used in a Wide Variety of Applications
At KEYENCE, we plan and develop our products based on a grasp of not only the current needs of our customers but their potential future needs as well, so that they can be utilized in a wide range of industries all over the world. By proposing the optimal product application for your industry—whether that industry be automobiles, semiconductors, LCDs, electronic devices, IT equipment, information and telecommunications, steel and other metals, food, medicine, or logistics—we have created a business environment that is not bound by the trends in specific industries or customers. Today, KEYENCE’s products are used by more than 350,000 companies around the globe.
Business Fields
Total Support, from R&D to Retail
KEYENCE develops leading-edge products that support our customers’ technological innovation, which in turn leads to innovation in manufacturing itself. Our business fields cover all processes, from R&D to manufacturing, assembly, inspection, and logistics.
Research and Development
KEYENCE’s products contribute to a wide range of research and development fields—including regenerative medicine applications such as iPS cell analysis—as well as scientific and technological applications such as aerospace manufacturing. These accomplishments are in addition to KEYENCE’s contribution to conventional applications in manufacturing R&D.
Factory Automation
We are currently living through the so-called Fourth Industrial Revolution, and the emergence of smart factories is accelerating around the globe. Sensors and measuring instruments play an absolutely vital and ever expanding role in automation and data collection in these facilities. Our rich array of products can contribute to manufacturing by handling applications in a wide range of industrial fields.
Quality Management
Manufacturing sites demand production that is both high quality and efficient. With impressive inspection accuracy and processing speeds beyond the limitations of the human eye, KEYENCE products contribute to achieving the highest quality.
Traceability
KEYENCE products can help implement stringent product management—from raw material procurement to production and shipping—to contribute to the creation of safe, reliable products that bear clear identification of when, where, and by whom they were manufactured.
Logistics
With the growing ubiquity of e-commerce and IT, the volume of physical distribution is ever increasing. To meet diverse consumer demand, automated transfer systems, robots, and other methods are being used to construct more efficient logistics systems.
Retail
Keeping track of things like inventory and order quantity at retail stores is critical to improving work efficiency and reducing losses. By improving usability and reading performance, we are contributing to work efficiency.
A Business Model That Creates High Added Value
The Capacity to Plan and Develop Products That Are Industry and World Firsts
Roughly 70% of KEYENCE’s new products are either world firsts or industry firsts. We accurately identify the potential needs and problems of our customers through direct sales, and using that information we plan and develop world-first and industry-first products, not for specific fields or as custom-made products, but as standard products that are used in a wide range of fields and industries. Instead of commercializing exactly what the customer wants, we determine their unnoticed, latent needs and develop the kind of innovative products that they could not have imagined. This is the source of KEYENCE’s high level of added value.
Case Studies: KEYENCE Products Providing New Value to Solve Customer Problems
BC-1000 Series
Before
Conventional problems
Challenges with manually counting colonies
Time-consuming
High number of colonies means counting takes longer.
Ensuring accuracy means increasing the number of inspections.
Variations in inspection results
Errors arise due to differences in skill level.
Challenges with automatically counting colonies
Difficult to set up
Highly trained and experienced operators are required.
After
Solution
Solutions with the BC-1000 Series
Accurate counts in as little as 1 second
Even large amounts of colonies can be instantly counted. Accurate and repeatable inspections are possible.
Reliable inspection results
Results are consistent and do not vary between users.
Easy to use
Simple “place-and-press” instant counting.
FP-1000 Series
Before
Conventional problems
Faint marks
Conventional ink-based systems transfer ink onto film surfaces. And there is a risk of blurred marking depending on the compatibility with the packaging material or the surface condition.
Down time and replacement costs
Down time and costs due to replacement of ink ribbons or thermal heads are required.
After
Solution
Marking that doesn’t fade
With a UV laser, marking is performed by coloring the film, and the mark is not affected by alcohol, oil, powder, water, or other substances on the surface of the film, creating marking that doesn’t fade.
No down time
Since downtime that occurs with conventional thermal printers (such as when replacing ink ribbons or thermal heads) is eliminated, more products can be produced in the same amount of time.
No consumables
With UV laser printers, there is no need to replace the ink ribbon and marking does not easily fade away, so disposal costs can be significantly reduced.
Fabless Production
Rather than doing production in-house, we outsource to partner companies both in Japan and abroad. This means that we can control capital investment and select plants with the optimal equipment and technology according to each product’s characteristics. The KEYENCE department in charge procures the materials required for product planning, development, design, and production, and the production technology, production planning, and quality control departments are deeply involved in the production of products to build systems for mass-producing quality products while accumulating knowledge and technology related to their production in-house.
Direct Sales
In order to present customers with unique products that are world or industry firsts, it is critical that sales personnel have a deep understanding of the products and applications. Thanks to our system that uses direct sales rather than distributors, our salespeople can propose appropriate and readyto-implement solutions using our products, based on a direct awareness of the problems and needs of the customer. And by building awareness of each customer’s potential needs, this can lead to the development of the next innovative product. Even for cross-border projects, our system, with sales representatives at 240 offices in 46 countries, makes it possible for us to provide global support for customers’ manufacturing.
Same-Day Shipping
We offer same-day shipping on our products, worldwide. This means that our customers don’t need to prepare extra stock to have what they need on hand, in the volume they need, when they need it. Customers can select the optimal product without worrying about different delivery dates for individual products, so they have more time to consider specifications. Roughly 70% of new products are world-first or industry-first, and our global direct sales allow us to accurately identify the potential needs of our customers, which enables the planning and development of products that become standard use in a wide range of industries. The fact that we don’t perform build-to-order manufacturing is another factor that allows us to offer same-day shipping
Global Support
Providing the Same Direct Support all over the world
We believe that, in order to support global manufacturing, it is important to become a borderless company. To this end we have developed a system that allows us to provide high-quality service and support all over the world.
Training Programs for Local Staff
KEYENCE holds technical training seminars on the use of sensors, measurement instruments, and other topics for the local staff of our customers. By providing technical support based on the circumstances in each country, we deepen our connection to our customers.
We also have a wide range of manuals and technical guides translated into local languages.
Communication Handled by Local Staff
KEYENCE provides its local sales personnel overseas with the same level of technical training as in Japan. We perform sales activities that are rooted locally in each country.
Collaboration with Local Equipment Manufacturers
For companies engaged in global manufacturing, a major challenge is local procurement of equipment and parts. At KEYENCE, we provide a service that introduces local manufacturers of various types of equipment. This supports the smooth installation of equipment, no matter where the site is located.
Further Expansion
Accelerated Global Expansion
Thanks to the expansion of our global network, our sales in overseas markets have been continuously growing at an average rate of more than 15% over the past ten years, and overseas markets’ share of our overall sales has grown to more than 60%. When comparing the number of manufacturing sites between Japan and the rest of the world, the rest of the world naturally wins out by an incredibly large margin, so the overseas market still has huge potential for expansion. With the growth of developing economies, local manufacturing is also expanding, and the need for quality and safety will lead to greater investment in factory automation in the future. The focal point of KEYENCE’s business domain is truly the cutting edge of manufacturing. Through direct sales of a line of products that have high added value, we intend to continue supporting the development of manufacturing the world over.
Expansion of Business Fields
KEYENCE has utilized know-how and development strength cultivated in the factory automation market to expand our business in R&D, logistics, retail, and other fields. Going forward, we hope to develop more novel products to open up new markets, and to change the way the world works.
An all-in-one fluorescence microscope that contributes to research in biochemistry and medicine
A code reader that contributes to improved productivity at distribution centers
Handheld computers improve efficiency in any situation
Accelerating Advances in Manufacturing
In addition to improving productivity and product quality at manufacturing sites, technological innovation is bringing about a variety of other reforms. Manufacturing is truly evolving on a global scale, whether it is electrification in the automotive industry, greater sophistication in smartphones, or the digital transformation (DX) that digital technology has promoted at production sites. By producing innovative products that predict potential needs, we are supporting the evolution of manufacturing.
DX is expected to massively improve productivity in the manufacturing industry going forward. Data utilization at factories starts with the connection of sensors and other devices to networks and collection of data. With the wide range of products KEYENCE offers, we will continue to contribute to the evolution of manufacturing sites brought about by the digital revolution.
